Boost Engagement With Instagram's New Repost, Friends Tab & Map Features

Instagram's latest update is making waves: creators can now repost content directly on the platform, while the Friends tab and interactive map offer fresh ways to connect and increase content visibility. If you're aiming to grow your reach or humnise your brand presnce, these tools are game-changers.

Whats New & Why It Matters

Native Posts

Instagram has rolled out a built-in repost feature - no more clunky third-party workarounds. This means:

Seamless content sharing - easily share reels and posts from others while giving full credit.

Boost visibility - amplify content, keep your feed fresh and engage followers with minimal effort.

Friends Tab

This new tab surfaces the interactions and content of your close connections:

Increased engagement opportunities: See what your inner circle is sharing or reacting to - and join the conversation strategically.

Strong community building: Ideal for fostering authentic engagement with your most important audience.

Real-Time Map

Instagram's interactive map - think Snap Map vibes - is here:

Discover local contetn: Spot trending posts and reels from your immediate area or beyond.

Relevant & timely: Geo-tagging or local posts become easier to find - great for location-based campaigns or local businesses.

Last Say

Instagrams new features - repost, Friends tab and map - arent just shiny new tous. They offer tangiable ways to:

engage your audience more meanigfully

Leverage content with ease

And stay visible in both broad and local discover.

Here at The Happy Edit we will be integrating them more into our strategy to stay ahead of the curve - making content more discoverable, resonant, and sharable than ever.