Social Media Trends This Week: What's Hot, What's Not (and Why Cardiff Brands Should Care)

Welcome back to another week in the weird and wonderful world of social media! If you're here, you probably Googled something along the lines of 'social media management Cardiff' and thought, 'Yes, I do need a bit of help making sense of this madness.' Good call.

At The Happy Edit, we spend our days keeping up with the constant stream of trends, updates, and bizarre TikTok dances, so you don't have to. Let's break down what's been happening this week on social media and why it actually matters for your Cardiff business.

Trend 1: Shorter is Smarter

Apparently, our attention spans are now shorter than a goldfish's. TikTok, Instagram Reels, and even YouTube shorts are dominating. If you're still posting long-winded Facebook posts, we hate to break it to you, but nobody's reading them (not even your mum).

Cardiff businesses: try snackable tips, quick behind-the-scenes clips, or one-liners that make people laugh. Short. Sharp. Shareable.

Trend 2: Authenticity Still Wins (sorry, filters)

Perfectly polished content is out, and raw, relatable moments are in. Think bloopers, your team messing about, or even your dog making an unexpected cameo on Zoom.

Cardiff brands: give people the real side of your business. You don't need to look like Vogue, you just need to look human.

Trend 3: Pop Culture Crossovers

This week, The Summer I Turned Pretty is all over TikTok and Insta, with fans creating edits, soundtracks, and heartfelt quotes about young love and messy triangles. Whether you've watched it or not, it's proof that audiences adore relatable storytelling.

Cardiff businesses: Take a leaf out of Belly's book and tell your story. Share your brand journey, your highs, your lows, just don't start a love triangle in the office.

Trend 4: Deinfluencing and Honest Selling

The don't buy this, buy that trend is still going strong. People are sick of being sold to and are rewarding honesty with loyalty.

If you're a Cardiff cafe, maybe it's admitting your latte art sometimes look more like a blob than a heart. If you're a local brand, show people what you actually use or recommedn. It builds trust faster than any ad ever will.

So why Should Cardiff Businesses Care:

Because trends = visibility. if you're not riding the wave, you're basically paddling in circles while your competitors surf straight past you.

That's why The Happy Edit does the scrolling, the testing, and the trend-jumping for you. We specialise in social media management Cardiff businesses can rely on. Whether you're a start up, a cafe, or an established brand that just wants to look less 'meh' online.

Ready to Join the Conversation?

If you want your content to stay relevant (without binge-watching TikToks about TSITP all night) we've got you.

Drop us a message at The Happy Edit for social media management in Cardiff that's fun, strategic, and actually keeps up with what's trending.